Renters occupy luxury flat development

haloaction2Partiers 1

15 private tenants from 7 local tenant action groups across London
held a ‘housewarming party’ at a development of newly built private rented flats in Stratford, east London, in protest at soaring private rents and the government’s failure to tackle the problem. London rents have been rising at around 7 per cent per year. [1] 10 others held a solidarity protest outside the Genesis tower block (see photo below).

The flats are built and let by Genesis [2], which has been shortlisted to receive funding through a government subsidy scheme [3] for private rented housing in three developments in London [4].

Housewarming card

Rents in the occupied development, marketed as ‘Stratford Halo’, start from £1,700pcm for a two bedroom flat, the minimum size needed for a family with children – of which there are now more than 1.3 million renting from private landlords in England [5]. Based on figures published by Shelter, these rents would only be affordable to families with an income of £76,000 or more [6].

Emma Bradshaw, one of the activists, said:

“Private renting is expensive and gives people no security – the last thing we need is more of it. Rather than supporting developers to build expensive private rented housing that is only affordable to the very wealthiest, the government should bring in measures to keep rents under control and invest in good quality genuinely affordable social housing that gives ordinary people the security they need.”

In total, £1bn is being made available to developers to build new private rented properties as subsidised finance at an estimated minimum cost to the public purse of £90m. [7] The government claims that the first £700m of the funding “has the potential to deliver between 8,000 and 10,000 new homes”. [8]

If the £1bn was used to build social housing on publicly owned land, around 10,000 new homes could be built [9], with money recovered through the rents. This would also help to reduce the housing benefit bill, 40 per cent of which now goes to private landlords as one in four private tenants currently needs housing benefit to afford their rent. [10]

Check out the photo gallery here

See leaflet here

For further information, images, footage and interviews, please contact

The protest was organised and supported by the following private tenants groups:
Advice 4 Renters (Brent)  –  Camden Federation of Private Tenants  –   Digs (Hackney Renters)   –  Haringey Private Tenants Action Group   –   Lambeth Renters  –   Southwark Tenants   –   Tower Hamlets Renters

All groups are also members of London Renters, a coalition of private tenants groups
The London Renters network aims to share resources for taking action on private tenants issues; support people to set up new private tenants groups in their borough and campaign together against developers, landlords, letting agents, government or anyone profiting from or exploiting our basic need for housing. Contact for more information and to sign up for regular announcements.

Notes to editors

1. Figures published by LSL Property Services found that London rents rose 7.9 per cent in the year to March 2013 – eight times faster than wages.

2. According to its 2012-13 financial statements, “Genesis aims to be a leading property based service provider”, providing housing for sale and rent (at both social and market rents). The company had a turnover of £293m and made £36.7m from sales of property in the year to March 2013. It also received £34.3m in grants. In ten years time (2022-23) the company is projecting an operating surplus of £73m.

3. The Built to Rent fund provides subsidised finance (through loans or equity) to private developers for privately rented homes which will be let at market rents. £1bn is being made available through the scheme, with 43 companies with a total of 45 bids currently being assessed for the first £700m of finance – an average of £15.6m per project.

4. A Freedom of Information request to the Greater London Authority, which is assessing the bids for Build to Rent funding in London, reveals that the following three Genesis developments have been shortlisted to received funding through the Build to Rent fund:

  • New Hendon Village, Colindale (zone 4), London Borough of Barnet
  • Madeley Road, North Ealing (zone 3), London Borough of Ealing
  • Springboard House, Upton Park (zone 3), London Borough of Newham

A total of 15 London developments from 12 developers have been shortlisted to receive funding through the scheme.

5. The English Housing Survey 2011-12 finds there 1,306,000 households with dependent children renting privately.

6. Shelter’s Private Rent Watch studies are based on rents being affordable if they take up no more than 35 per cent of net income. At a rent of £1,700 per month, the cheapest two bedroom flats in the Stratford Halo development would only be affordable to households with a monthly net income of £4,857, or £58,286 per year. This equates to a gross income of around £76,000 per year (assuming two earners with equal salaries, claiming child benefit for one child and having no other income).

7. Calculation based on funding provided through loans to developers with A-AAA credit ratings and normal collateralisation for a ten year period, with annual interest payments and the principle repaid at the end of the period. At current interest rates, developers will pay 1.74 per cent interest (source), yet the government pays 2.66 per cent (source). The minimum cost to the government of the loans (excluding operating costs for the scheme) is £92m (lending money at 0.92 per cent below their cost of borrowing £1bn over the ten year period). The effective subsidy to the developers is estimated at around double this figure, as the developers are able to benefit from access to loans at a considerably lower rate via the government than they would be to access themselves directly on the market.

8. Source: DCLG

9. Based on building costs (excluding land) of £100,000 per home (source: New Economics Foundation)

10. Source: English Housing Survey


18 thoughts on “Renters occupy luxury flat development

  1. Pingback: Video: Let Down Renters housewarming party occupation | Let Down

  2. Pingback: Lambeth Renters and friends housewarming party protest at high rents | Lambeth Renters


  4. Pingback: Protest At Rent Levels In Stratford Halo | Londonist

  5. Pingback: Open letter to Genesis | Let Down

  6. Pingback: The year in renting: rents go up, and tenants fight back | The Rent Book

  7. Pingback: London Renters and the Right to the City By Tom Gann | Investigating the New Imperialism

  8. Pingback: London Renters and The Right to the City | A Handbook for City Renters

  9. Pingback: On Taking Action as Private Renters | A Handbook for City Renters

  10. The Genesis Halo is thrawt with building & maintenance issues. Its poorly managed. Estate manager James Evans II exceptionally useless. Lifts continually breaking down. Cleaning of communal areas poor. This morning all of the ceilings of my 41st floor penthouse started pouring out water from a burst pipe causing thousands of pounds of damage. Halo Manager James Evans ‘II’ says “Don’t you dare ever call me on my day off” – no concierge, no emergency numbers. Management of Halo is a joke. Not a single resident has a good thing to say about Halo maintenance. Halo Stratford and Halo estate manager James Evans are a liability to MG Investors

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